Ben Thomas
Founder
One- to two-paragraph bio. Lead with what makes you credible to a CFO doing diligence: prior employers, the technical work you owned there, the outcome. Keep it concrete — names of companies, not adjectives about them.
Second paragraph (optional): how you came to think about vertical AI services the way you do. Could echo the brick to marble framing — the gap between systems of record and the artifact, why a services firm is the right shape for closing it.
Why Carrara Works
Two-to-three paragraphs that crystallize your thesis in plain language. Not the homepage manifesto — something the CFO can quote internally to justify hiring you. The shape of the work, the gap you're filling, why this is a services business and not a product.
If you want to lean on the brick to marble frame, this is the place. The hero on the home page is poetic; this is where you cash that poetry into a substantive paragraph.
Link to the longer-form treatment if there is one: Read the full essay →
How an engagement runs
What we don't do